Three decades across PlayStation, the BBC and two governments making human-centric platforms, products, and responsible AI.
I work at the intersection of digital product, strategy, delivery, AI governance and transformation.
I’m a senior digital, data, AI, technology and tech policy leader with three decades delivering complex, cross-cutting programmes across UK and US government, global technology platforms, and regulated institutions.
Today I’m Director of Product at The Crown Estate, leading enterprise digital strategy across a £14 billion national estate — product, data, technology platforms and cybersecurity — and co-chairing the AI Governance Committee, where I set frameworks for responsible AI adoption across the Urban, Rural and Marine portfolios.
Previously, as Deputy Director at the UK Government Digital Service, I led seven national programmes and 125+ staff — directing the national launch of the UK Emergency Alerts system to 80% of the population, and overseeing GOV.UK Pay (£7.7bn in transactions) and Notify (11.8bn messages). At the US Digital Service in the Biden White House, I led the national infant-formula crisis response with the Domestic Policy and National Economic Councils, then directed the $190M digital transformation of the USDA’s WIC programme, serving six million mothers and children across 89 state agencies.
Earlier I held platform leadership roles at Sony PlayStation (global supply-chain and B2B commerce platforms supporting $4.4bn in revenue) and the BBC (growing signed-in users from 1.9M to 12.6M), on technical foundations spanning high-performance computing, systems architecture, genomics and financial-services infrastructure. I’ve served as UK thematic lead for AI and Digital Democracy at the OECD across nine countries, am a Cambridge Policy Fellow at the Centre for Science and Policy, and advise AI start-ups including Alterion.ai and Lichen AI and the govtech platform AidKit. I recently completed an MSt in AI Ethics & Society at the University of Cambridge, researching how AI-driven prioritisation systems affect agency in public welfare services.
Digital Leader of the Year, Highly Commended (2025) · Women in Tech Role Model of the Year (2024)
Every platform I’ve built starts from the people who use it — reducing toil, hiding complexity and staying self-explanatory, so a novice and an expert each feel at home.
Tools, services and pipelines that let people build, ship and earn — from novices to studios.
Identity, recommendation and analytics platforms that turn behaviour into better experiences and sharper decisions.
AI features and governance built so trust, safety and assurance come first — not as an afterthought.
Working MVPs and experiments on short timeframes, inside a multi-year platform strategy I’ve authored end to end.
Led a suite of monetisation products within the PlayStation Partners ecosystem, with commercial responsibility for a $4.4B revenue stream in virtual goods, subscriptions and codes, and re-platformed the global code supply chain into one cloud-native system.
Built the analytics layer enabling signed-in personalisation, growing signed-in users from 1.9M to 12.6M, and ran homepage, search and location services, including digitised-archive experiments.
Authored the enterprise digital and AI strategy and co-chair the AI Governance Committee, with a current focus on governing agentic AI — including a working prototype built hands-on.
Ran the UK’s national platforms — GOV.UK Pay (£7.7B+ processed) and Notify (11.8B+ messages) — and launched the country’s first Emergency Alerts system, reaching 80% of the population.
Led national crisis response and service transformation for children and families — the infant-formula shortage response, and the research-backed strategy for $190M transformation of the WIC programme for six million mothers and children.
My latest essay, extending my work on trauma-informed AI and how systems built for scale meet people at their most vulnerable. Read it on the CFI blog →
A policy essay arguing we should ask one question of public-service AI: does this system expand or narrow equity in access, treatment and outcome for the people it affects?
PDF →Introducing a framework for understanding how AI systems affect vulnerable individuals at scale.
PDF →How targeted technical regulation can stimulate, rather than stifle, innovation.
PDF →Using cycle-tracking apps as a case study for understanding AI in datafied reproductive intent.
PDF →Applying complexity theory to propose interventions for a government AI ecosystem that prioritises the needs and rights of all genders.
PDF →On the governance of artificial moral agents as applied to trust in digital public services.
PDF →A policy analysis of narrative framing around AI innovation versus regulation.
PDF →